As it is clear to see, there isn't many things I don't like to get my hands into, from furniture to art to tattoo. Which is why it should come as no surprise that I found myself interested in fashion design! As an angsty, anti-brand teenager, I made a lot of my own clothes growing up, in fact I started sewing my barbie clothes at around 8 years old. So when I finally picked up my sewing machine in early 2016, I was pleased to find it was much like riding a bike. An exaggerated and wild year with a new group of friends in humble St-Henri, Lord Swag was born. It started off as a kind of joke, the antithesis to the western world of mediocrity and a thirst to try new things, then soon built into a brand that would bring people together with concepts and imagination, and fly gear. It is a calling to all weirdos to relish in the gifts of uninhibited action and freeing of the mind. Let yourself be led into the House of Lord Swag!
